I'm probably a little late in using the 'All the Rage' saying :)
But the idea holds true no matter how you want to say it.
I've ever experienced dealing engagement rings and wedding rings to 3 different generations now, and millenials are very keen on finding alternatives to diamonds for their rings more than any generation preceding them.
I've seen the concern of conflict diamonds steer consumers to Canadian diamonds that are mined, cut and polished in Canada, to a generation on the lookout for eco-friendly stones not involved in mining whatsoever.
This eco-friendly trend in shoppers truly has consumers looking out for the best interest of the environment by avoiding mining processes that can and have been detrimental to eco-systems in certain parts of the world.
Producing rings with recycled gold has become a staple for producing engagement rings in my shop. Combined with Forever One moissanite, Forever Brilliant moissanite, lab-grown diamonds and Canadian diamonds, the clientele seeking out these products are loving the whole eco-friendly approach to the production.
As a goldsmith, I've never felt better about the business and where things are going. It's a very exciting time to observe the industry evolve and adapt for the better!